Volleybird joins AGM ahead of women’s golf jewelry launch

Volleybird has joined the Association of Golf Merchandisers as a Vendor Partner as it prepares to launch The Highlands Collection, its first proprietary golf line for women. The collection turns ball markers into jewelry and will debut in wholesale pre-sale in early October before a limited public release later this fall.

Why it matters: - Volleybird is moving beyond subscription boxes and into its own golf products, a shift that could expand the brand’s presence in pro shops and green-grass retail. - The Highlands Collection targets women golfers with accessories that combine course function and everyday wearability. - The under-$50 price point positions the line as both an impulse purchase and a gift item.

What happened: - Volleybird joined the Association of Golf Merchandisers as a Vendor Partner. - The sport discovery brand is preparing to launch The Highlands Collection, its first proprietary golf collection for women. - The company announced the move in South Florida on Oct. 1, 2026. - Volleybird will show the new line at the AGM Product Preview Reception during the 2027 AGM Retail Conference on Tuesday, Jan. 26, 2027, at the Orange County Convention Center in Orlando. - Media and buyers can request a preview at Support@volleybird.shop.

The details: - The Highlands Collection includes fine-jewelry-inspired pendants that function as ball markers. - Each necklace uses high-quality stainless steel with gold or silver plating. - The collection comes in multiple colorways. - Pieces are designed to move from the course to dinner. - The necklaces are priced under $50. - Volleybird says the line will be available for wholesale pre-sale in early October through its RepSpark portal. - The public launch is planned for later this fall at volleybird.shop. - The line also includes the kawaii-inspired Birdie Ballholder and hats from Volleybird’s Darling Collection. - Volleybird’s wholesale push will give the company access to AGM’s network of golf buyers, merchandisers and club professionals.

Between the lines: - Volleybird’s founders say the collection grew out of a recurring gap they saw while curating products for subscribers. - The company is aiming at women golfers who want products with personality and polish, rather than gear that feels too young or too traditional. - AGM membership gives Volleybird a direct route into golf retail relationships as it builds green-grass distribution. - AGM said it welcomed Volleybird for the brand’s discovery-driven approach and fresh energy.

What’s next: - Volleybird will open wholesale pre-sale in early October. - The company plans a limited public release later this fall. - Buyers and media can schedule previews before the 2027 AGM Retail Conference. - Volleybird is likely to use the AGM platform to build awareness and distribution ahead of a broader retail push.

The bottom line: - Volleybird is betting that women golfers want functional accessories that look like jewelry, and AGM gives the brand a direct path to the buyers who can put them on shelves.